On January 8 and 9, farmers and fans of tractors in the UK had the chance to see ZETOR tractors and last year’s innovations. LAMMA is an exhibition of farming machinery which took place in Birmingham. At the show, the Brno tractor producer displayed Forterra HD, Proxima HS with ZETOR SYSTEM front loader, Major CL in the new design and Utilix HT. Crystal HD had its British premiere there.
‘We of course could not have missed the opportunity to participate in the LAMMA exhibition, the biggest farming exhibition in the UK. We receive there numbers of demands and contacts concluding sales with measurable positive results. Last year, the British market was very positive about PROXIMA tractors equipped with front loaders and MAJOR in the new design. We hope that we have matched British tastes also with CRYSTAL HD 170,’ says Nigel Wilson, National Sales Manager.
This year, the event took place in a new place and premises, on NEC exhibition ground in Birmingham, covering nearly 20,000 sq. meters. Just like in recent years, the exhibition was visited by about 40,000 visitors who were very much interested in the news in the area of farming and in innovations presented by ZETOR.